The Hidden Souk creates premium spice blends using ethically sourced Pure Origin ingredients. The client Lucy invited us to her place, blended spices together and cooked dinner with it we made.  She really made us love using spice blends. They make cooking so simple but taste so rich.

Thats where our creativity began and we wanted to convey this experience and various scents into visual branding and packaging. We started with hand drawn types and illustrations.

The client confirmed on grams and prices on each blend and soon after that we sourced the glass jars from Plasdene Preston.